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I build systems that run without me.

−60%Library components

1:30 → 0:04Layout edit time

2.6 → 4.8Toyota app rating

$1M+Product revenue

1240 × 486

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W1240

H486

Gap24

Type

FaceArchivo

Size50 / 1.0

Track−0.04em

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Products~10

Markets84

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Open toRemote

I trained as an architect, so I think in drawing sets: decide once, apply everywhere. That habit turned into design systems across ten products, a physical product business that now runs on staff I hired, and a data platform I built by directing AI rather than writing every line. Fifteen years of building the machine, then handing over the keys.

01 Selected work

Figma layer panel before and after: unnamed layers replaced by a named component structure

City Electric Supply · 2022–present · Sole author

A design system ten products actually use

Loose layers and untracked groups became a governed library with naming conventions, nested components, and token logic. The interesting decisions were the ones that constrained every screen after them.

−60% components · −58% layers · edits 1:30 → 0:04Case study →

Realust head-to-head comparison: University Park 94 versus Flower Mound 86 across eight scored dimensions

Realust · 2026 · In active development

Twelve APIs, one score

I owned the architecture, data model, and scoring logic, then directed AI to build the integration and front end. Live for North Texas.

84 markets · 288 fields per cityCase study →

Toyota Financial Services on the App Store: 4.8 stars across 484,000 ratings, with four app screens

Photon · 2018–2021 · Lead designer

Fortune 500, twelve designers, four time zones

Toyota, GSK, JCPenney, MedImpact. Native apps, a healthcare platform, and an in-store kiosk configurator — shipped, not concepted.

App rating 2.6 → 4.8, still liveCase study →

Parametric Figma template with color, size and layout variants beside the live Etsy listing it generates, rated 4.9 across 358 reviews

Dallas Brands · 2011–present · Founder

A product business that runs without me

Designed, manufactured, and sold customized goods across eight channels and into West Elm. Built the operations that now run on staff I hired.

$1M+ revenue · 8 channels · West ElmCase study →

Connect 2024 app: vendor floor map, raffle entry screen, and the points economy listing seven ways to earn

City Electric Supply · 2024

Two days to earn adoption

A conference app with no install base and a 48-hour window. Gamified collection carried the load that onboarding couldn't.

15,322 vendor contacts saved · ~2,000 attendeesCase study →

02 How I work

Systems before screens

The decisions worth arguing about are the ones that constrain every screen after them — naming, nesting, token logic, what earns the right to be a component. Screens are downstream of those.

I read the disagreement

I run the same problem past several models and look at where they diverge, not where they agree. Consensus is usually the obvious answer. The divergence is where the actual decision is hiding.

Drawing sets, not mockups

Two architecture degrees before I touched a product. Grids, tolerances, and annotated drawing sets are the same discipline as spacing scales and component specs: get it right once, let everyone else build fast.

03 Background

I've been the entire design team and I've directed a dozen designers across four time zones. The work I keep coming back to sits between those: building the thing that lets other people move fast without me in the room.

At Photon I led design for Fortune 500 clients — native apps, a healthcare platform, retail hardware. Before that I was the only designer at a venture-backed sports brand, pre-launch through retail shelves. Alongside all of it I've run a product business since 2011: designed the goods, manufactured them, sold them across eight channels and into West Elm, and built the operations that now run on hired staff.

These days I own the design systems at City Electric Supply and the research behind how they'd localize. I write code, I ship side projects, and I'm looking for a remote senior or staff role where systems thinking is the job rather than a side effect.