CES Design System This project was about building a ground-up strategy to align a global brand that has numerous headquarters and over 3,400 international stores. The goal was to understand how each office had approached their version of how the brand should be represented in their local market. Phase two was about bringing a new… Read More

Cross-Cultural UX This project was about understanding and documenting how global brands intentionally bend to the needs and expectations of local markets. 60+ slides capturing how the cultural range of dimensions can dictate specific design decisions based on cultural norms. Read More