CES Design System

This project was about building a ground-up strategy to align a global brand that has numerous headquarters and over 3,400 international stores. The goal was to understand how each office had approached their version of how the brand should be represented in their local market.

Phase two was about bringing a new layer of clarity and cohesiveness, so the brand could shine universally in many markets by turning parts of the Design System on and off, depending upon their unique needs.